50% of shoppers say online video has helped them decide which specific brand or product to buy. – Think With Google
OptiVideo is the advanced version of video marketing.
OptiVideo is the advanced version of video marketing because it prioritizes ranking in the search engine return page (SERP) as the first line of attack to make sure your target audience will find and watch your video content. The optimization strategy involves ranking highly in YouTube first which, in turn, helps the video’s general search engine optimization (SEO). Since Google owns YouTube, we want to massage that relationship so the video’s value makes it easily found and is deemed to be worthy of including in their SERP without having to specify video in the search.
"A business is 53 times more likely to appear on the first page of Google results if it utilizes it on their webpage. The reason? The inclusion of video improves SEO, consequently boosting a business’ place in the rankings."
Why do you need or want that? Good question.
The short answer is there’s a lot of powerful benefits if this is done right. That’s because if you want your video to be seen by your target market, you have to do something special just because of the overwhelming size of the YouTube platform. 720,000 hours uploaded daily, 500 hours every minute and 1 billion hours watched every day. And 76% of video marketers reported video helped them increase sales.
"We’re seeing 80% of people go back and forth between search and video in their consumer journey. They want to see what the product looks and feels like and have somebody walk them through what that product looks like."
Bethany Poole, Director, Ads Marketing at Google
Video is still the king.
For driving engagement, website SEO, boosting your brand profile and revving up conversions, video is still the king. Video increases organic search traffic on a website by 157% and one of the reasons to utilize video to start your marketing efforts.
80% of people say they typically switch between online search and video when researching products to buy.
Starting to see a big picture?
The OptiVideo strategy addresses several levels at once to help boost your message. First, your video will pop up when searching your keywords within the YouTube platform which can lead people back to your site.
The second is a keyword search in Google to call up the video even when not looking for a video. And third, embedding that same video on your site brings new traffic to your site from Google and enhances the overall SEO of that page and your site. After that, using that video on social media adds a whole new dimension to your reach.
Is your target market finding and watching your videos?
Because video marketing is thought to be expensive, complex and time consuming (more on all that in a moment), great companies with great stories freeze themselves out of one of the most powerful forms of marketing today.
On the other hand, If your business already has video inventory, chances are, not nearly enough of your target market is finding and consuming that content because it's not properly optimized.
And many, many people have experimented with video in the past only to abandon it thinking it doesn’t work only because they don’t know how to help their customers find it.
One of the most painful things we see way too often are perfectly good videos that are nowhere to be found when their business name or their keywords are searched.
That, to us, is a cardinal sin.
We’re out to change all of that.
Our mission and priority is making sure your video content not only looks and sounds great but is also easily found and consumed by your target market on YouTube, in Google search and on your website.
OptiVideo means optimization at every level, the upload, the channel, the title, the description, the thumbnail, the tagging and extensive keyword research so the immense power of Google and YouTube SEO can be combined to benefit your company’s bottom line.
Remote capture, your smartphone and your video.
If you don’t already have video content, our Remote Capture technology lets us shoot and direct HD video for your business, anytime, anywhere (almost), without a production team on site.
With Remote Capture, we turn your smartphone into our remote camera. On your end, making a video with Remote Capture can be as easy as setting up a tripod, plugging in a microphone and checking the lighting. You can even read directly from your script on the screen teleprompter to stay on message while we’re filming – all with our live direction and support throughout the entire shoot.
It allows us to reduce video production time and provide live feedback during the shoot so if the framing, the background or the audio is amiss, it can be corrected and little time is wasted. You can review video files almost instantly. There’s no need for re-shoots or extra time in the editing phase to correct lighting or reduce background noise because we can catch it in real time.
In short, remote capture gives us the ability to make video production for your company less complex, less time consuming and less expensive and quicker into your marketplace.
What video will help your business the most right now?
Now, all you have to think about is what kind of video does your business need first.
See if this list video categories helps you find a way to incorporate video into your marketing toolbox:
- Product demonstration
- Brand building
- Expert video
- How-to or educational
- Product review
- Explainer
- Case Study
- Customer testimonials
- Social video
- Digital ad
- Blog posts
- Website FAQs
Learn more about OptiVideo.
Every business has their own unique selling proposition and what they want video to achieve for them. We can only find that out by discussing it directly with you.
CLICK the button below now and book your Free Strategy Session today.
Would you like to build on your new OptiVideo traffic with an OmniTargeting campaign and be seen everywhere by your potential customers? CLICK HERE.
OptiVideo FAQs
What is OptiVideo?
OptiVideo is an advanced version of video marketing using SERP ranking as one of the first lines of attack to make sure your target audience will see the video.
What is a video marketing?
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers and reach your audience through a new platform and medium.
What is SEO?
SEO stands for search engine optimization and is the process of getting traffic from so called “free,” “organic,” “editorial” or “natural” search results on search engines.
What is SEM or Search Engine Marketing?
SEM is the process of gaining website traffic by purchasing ads and ranking videos on search engines.
What does SERP mean?
It is an acronym of Search Engine Return Page referred to in SEO, PPC and SEM.
Why use YouTube for video SEO optimization?
Google, the largest search engine, loves YouTube because they also own them and if all things are optimized correctly, YouTube videos can show up in the SERP without having to search for videos specifically.
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