One of the most powerful marketing tools available is social media. Currently, there are around 3.48 billion users on social media sites around the world. This marks a 9% gain over the previous year. To put it another way, social media is used by nearly half of the world’s population. Social media networks have added 366 million new members in the last year alone. As you can see, utilizing social media platforms is one of the most significant things you can do to improve your overall marketing.         

While the platforms are effective on their own, they can be enhanced by a variety of specialized social media tools. We’ll go through a couple of our favorite social media tools, as well as some background on how they can help you build your business. 

Let’s get started. What Are the Benefits of Using Social Media Tools?

Is it really necessary to include social media tools in your marketing toolkit? Yes, it is correct. You certainly do. Social media management tools can be used for a variety of purposes. For starters, they assist your firm in creating, managing  and monitoring social media accounts and activities.

Here are some statistics that show why so many businesses want social media management software: 

  • 67% of online users believe companies might do more to cater to customers on social media 
  • 52% of marketers feel calculating ROI is tough 
  • 48% of organizations don’t have a solid social media strategy In the coming years
  • more than 81% of businesses plan to boost their social media marketing spend.
  •  More than 42% of social media managers are unsure how to use data gathered from social media strategy and integrate it into the company’s overall marketing strategy.
  • Up to 86% of marketers are unsure whether or not to use social media platforms, and if so, which ones are best. 
  • More than 42% of customers want a brand to respond to them on social media in less than 60 minutes. 
  • On social media, most firms are unable to respond to 8 out of 9 critical consumer messages. Companies can take up to three days to reply to customers on social media networks in some situations.
  • Even if your business appears to be going smoothly, using a social media management tool may improve your everyday social interactions and guarantee you’re communicating with your customers in the best way possible.

Seven of Our Favorite Social Media Apps 

Are you ready to add a social media tool to your toolbox? 

Here are seven that we think you’ll enjoy: 

1. HootSuite 

HootSuite is a social media management tool. For good reason, HootSuite is one of the most popular social media management platforms in the world. You can manage several social profiles from a single, easy-to-understand dashboard. HootSuite currently supports over 35 social networks, including Facebook, Instagram, Twitter, Pinterest, and more. Many of the world’s top Fortune 1,000 companies use the program, which is available in 16 languages.

2. Buffer

Buffer, like HootSuite, lets you plan posts on social media sites such as Twitter, Facebook, Instagram, and LinkedIn. While HootSuite has more stats and statistics, Buffer has a few unique features, such as built-in link shortening, the ability to assign tasks to team members and support for numerous accounts and profiles.

3. Canva

Canva isn’t a true social media management tool, but it’s a fantastic tool for enhancing your social media efforts. Canva is a cloud-based graphic design application that’s a great addition to your toolkit. Create simple, professional-looking social graphics, blog headers and more using the platform. The tool is easy to use for several team members and offers both free and paid account choices.


IFTTT is a one-of-a-kind social tool that allows you to create “if this, then that” logic. The application integrates social networks and employs formulas to do a specific task. For instance, if a consumer leaves a review on Facebook, the application can immediately post it to your Twitter account. It’s a simple approach to build up automated channels that will help your marketing efforts in general.

5. Audiense

Audiense is similar to a few other popular social media applications. The tool is a Twitter and Instagram official partner, and it performs best on those platforms. You may utilize Audiense to locate key influencers, determine your most productive posting hours and increase overall user engagement

6. Sprout Social

Sprout Social is a social media management application that works on Twitter, Facebook, Instagram, Pinterest and LinkedIn, among other platforms. It includes all of the typical scheduling options, as well as a basic Queue that allows you to schedule posts at your leisure. This application is unusual in that it allows you to tag updates in order to retrieve them later for use in analytics tracking.

7. Iconosquare

Iconosquare is THE social media management tool for Instagram. To help you expand your business, this tool allows you to create, evaluate and monitor your Instagram content. Iconosquare is simple to use and navigate, even for beginners, because of  its dynamic interface. This is an excellent addition to any marketing stack, and it will go a long way toward helping your business prosper today and in the future.

The world of social media marketing can be overwhelming. After all, there are so many options and routes to choose from. Which is the correct answer? Which is the best option for your company? Whatever method you use, there will be some trial and error, but these seven tools are a terrific place to start. Contact our team right now if you require any support. Our social media management experts can collaborate with you to guarantee that you receive the social services you require and that your social presence grows as a result.

Our team is here to assist you acquire exactly what you need, whether you’re a little business or a quickly expanding empire. Are you interested in learning more?