EXPERT TARGETING USING PAID SEARCH AND VIDEO MARKETING STRATEGIES
BE FOUND ONLINE AND THRIVE
WITH MORE REVENUE, MORE QUALIFIED PROSPECTS, BUYERS AND LEADS
We work only in paid search, all day, every day and specialize in two important areas.
Think of it as a discovery call. What you do, how you find customers and make sales, how we might help you find more prospects. We do some of our best work on the phone. No salesman will visit your home.
We design, implement and manage results-driven, online paid search (PPC) ad campaigns with a premier-level team of digital advertising experts for search, mobile, display and shopping ads.
Because 60% to 70% of all search is done via mobile (and rising), “mobile-first” is our mantra. Upward of 70% of mobile searchers call directly from search and an equal number take action within one hour of their search.
We highly recommend utilizing Remarketing to recapture potential prospects, Call Tracking to hone the initial contact conversation and onboarding process and Landing Page Optimization with A/B Testing with Video for higher conversions.
Most of all, up to 80% of campaigns we audit are poorly executed, poorly set up and are wasting vast amounts of their adspend, some as much as 60% to 70% of their budgets.
OUR PRIMARY GOAL IS TWO-FOLD
Making sure your business, at minimum, averages $2 in revenue on every $1 invested with Google Ads.
And that we make your business so successful, you’ll be one of the 72% who plan to increase their PPC budget because you’re generating a positive ROI.
Have you heard the growing roar of how video marketing strategies can help your business rank higher in search, boost sales, build trust, appeal to mobile users and is easily shared (which Google loves)?
Do you also need (but don't have the time or dedicated resources) a content strategy to consistently generate blog content to demonstrate your company’s value and keep you “top-of-mind” with prospects?
WHY NOT COMBINE THEM TO REALLY STAND OUT?
We specialize in making sure your video content is found and consumed by your target market in search. This is done with tagging and optimization and the combination of the immense power of Google and its video hub, YouTube.
Let’s say we make one video about your company, perhaps an interview. First, we’ll make sure it ranks in YouTube and Google’s Search Engine Return Page for a particular keyword which does a lot for your reputation. (Did you know that Google search loves to serve up YouTube videos as relevant content without asking for a video?)
Transcribing the video into text is next. Then the video is embedded on your website/blog with its transcription for powerful SEO blog content. If it’s the right video, we’ll use it on the landing page for your PPC campaign which really boosts conversions.
DO YOU HAVE A STRATEGY THAT MAKES IT EASY FOR A CUSTOMER TO ACTUALLY CALL YOU DIRECTLY FROM THEIR MOBILE DEVICE?
We develop paid search strategies and systems to target and attract your ideal prospects who are actively searching and inquiring about:
• Buying your product
• Investing in your offer
• Getting more of your information
• Calling you for an appointment
WHAT MAKES US DIFFERENT?
Our team manages several hundred Google Ads campaigns with over two million dollars in monthly ad spend, across multiple verticals and multiple markets (and 11 countries) to generate tens of thousands of leads every single month.
We watch and test each campaign, minute by minute, constantly looking for ways to optimize, improve and increase conversions for our clients.
Maybe we said this before but it's really important: up to 80% of paid search campaigns we audit are poorly executed, poorly set up and are wasting vast amounts of their ad spend, some as much as 60% to 70% of their budgets.
Google AdWords is now Google Ads
HOT SHOT FOR GOOGLE ADS
Because of the volume and depth of paid search campaign data we continue to accumulate, we have developed a turnkey, very quick starting campaign system called HotShot Google Ads.
This package is available only in the following specialized verticals: Plumbing | Basement Waterproofing | Orthodontists | Chiropractors | Dental Implants | Personal Injury Lawyers | Family Law | Roofing Contractors | Animal Pest Control.
Each of these verticals have certain common campaign success profiles that are currently very prosperous in multiple geographic locations right now. Because of this, these campaigns start out ahead of any competition and only get better with time.
You don't even have to have an existing Google account to start this up.