Once upon a time, landing your business on Google’s front page was as simple as conducting a thorough keyword research, generating excellent content and ensuring that high-quality sites linked to your site.
However, times have changed since then.
Even if you long for the days of straightforward Google ranking, small company owners have little choice but to adapt. Yes, Google ranking is more difficult today than it was in the past, but it’s still not impossible.
With that in mind, here are our top five recommendations for getting your company to the top of Google’s search results page:
1. Optimize Your Content For RankBrain
Google uses RankBrain, a machine-learning, artificial intelligence engine to sort its search results. RankBrain now assists Google in processing ambiguous inquiries that the search engine hasn’t seen before, which accounts for about 15% (or 450 million) of all search queries each day.
The key to use this intelligent and more important system is to optimize your content. You want to produce content for your website that responds to specific questions. A FAQ page on your website, as well as a series of blog posts with a question-and-answer format, are excellent options.
2. Make The Most Of “Near Me” Queries
The concept of “micro-moments” has become one of Google’s most important SEO priorities in recent years. Micro-moments are “intent-rich moments when a person goes to a gadget to act on a need — to know, go, do, or buy,” according to the search engine.
One of the best strategies to get your website on the first page of Google in today’s complex, current SEO climate is to optimize for these micro-moments. This entails anticipating consumer demands, remaining relevant and creating an informative and easy-to-use website. To put it another way, be present, helpful, and efficient.
Optimize your website for mobile devices, include a lot of detailed and useful details and great content and focus everything you do online on assisting clients. Do a test “near me” search for yourself? Take note of how the business that appears in your “near me” search has likely gathered listings, reviews, and quality backlinks, as well as optimizing for mobile and providing relevant website content.
3.Optimize Content For Local Searches
It’s one thing to optimize for “near me” searches. It’s another thing to capitalize on customers who are actually present. Local search optimization is the most effective method for accomplishing this.
Local search optimization can raise your sales and keep customers coming back for more, in addition to giving the personalized experience that people seek. Here are a few local SEO pointers to consider: Find out what keywords are popular in your area. To find local keywords and compile them, utilize a program like Google AdWords keyword tool or KWFinder.
Improve the performance of your current pages by including your town or city name in page titles and descriptions, add a map and make sure they include local content data on the pages you already have on your website.
Get your business included in local directories to increase local traffic. These directories should include details such as your company’s name, address and phone number, as well as a detailed description of what you do. Don’t forget to throw in a couple of high-resolution photographs and a few local keywords for good measure!
4. Implement AMP
AMP stands for “Accelerated Mobile Pages”. AMP, which was launched globally in 2016, provides better performance and engagement for mobile consumers, as well as more freedom for page owners. Since July of 2018, page speed has been a factor in mobile page ranking so it’s is a fantastic time to use AMP if you haven’t previously.
Fortunately, installing AMP is simple: if your site is built on WordPress, simply install the WordPress plugin. Then it’s only a matter of validating the code and connecting it to Google Analytics.
5. Write More Content
One thing is constant in SEO, regardless of how much it changes and that is, of course, content. Content is the bedrock of all good things in the realm of SEO and it’s a ranking element you simply can’t ignore. Commit to developing more content if you want to get your website to rank on the first page of Google.
There are two explanations for this. For starters, Google really loves new content and will give websites with enough of it a higher ranking than those that are not updating regularly. Second, each new post you write adds another page to Google’s index, giving you more opportunities to rank and more pages for your consumers to find. Don’t forget to include relevant keywords in your pages if you want to increase their rating.
Ranking Made Simple
While getting to the top of Google may appear to be a daunting task, it isn’t nearly as difficult as many people believe. You can construct a website that ranks on the top page of Google and is as visible as you want it to be by doing basic things like studying and finding your relevent keywords and implementing them, optimizing your site for local search, employing AMP and regularly adding more content.